Last edited by Kazrahn
Sunday, November 22, 2020 | History

4 edition of Essentials of media planning found in the catalog.

Essentials of media planning

Arnold M. Barban

Essentials of media planning

a marketing viewpoint

by Arnold M. Barban

  • 179 Want to read
  • 35 Currently reading

Published by Crain Books in Chicago .
Written in English

    Subjects:
  • Advertising media planning.,
  • Marketing.

  • Edition Notes

    Includes index.

    StatementArnold M. Barban, Stephen M. Cristol, Frank J. Kopek.
    ContributionsCristol, Steven M., joint author., Kopec, Frank J., joint author.
    Classifications
    LC ClassificationsHF5826.5 .B37
    The Physical Object
    Paginationviii, 86 p. :
    Number of Pages86
    ID Numbers
    Open LibraryOL5198749M
    ISBN 100872510190
    LC Control Number75021743


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Essentials of media planning by Arnold M. Barban Download PDF EPUB FB2

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